For our project we have decided to market Monster Energy Drink in France. Just today there was an article in the local newspaper about the energy drink market and Red Bull's plan to dominate the French marketplace. The market for energy drinks is continuing to grow rapidly, but based on my observations I have only seen very few brands in the local stores including Red Bull. Monster Energy Drink recent dominace in the American market has made us optimistic of the potential success here in France and the rest of Europe. The brand pictured above "burn" is only one of the few brands being marketed in Paris.
I am very excited about the project, we have a lot of innovative marketing ideas that will hopefully convince our judges of the validity of our proposition. Extreem sports and obviously team sports like soccer are very popular in France and if Monster Energy Drink can allign with this market like they do in the United States, they should have tremendus success here.
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